FM Radio Ad (Channel 4) 31-3-2008 to 31-5-2008

25/03/2008
DubaiLand is now DubaiSand

Tawasol Emirates Company kindly informs its customers that it has changed the title of its directory on the Emirate of Dubai from "DubaiLand" to "DubaiSand". The step comes in a bid to detach any possible connection that might link the directory to any other institution and precludes it from being an articulator of any other company. The title's modification is tailored to assert the directory's independent identity and keep its uniqueness. DubaiSand reflects the remarkable boom now witnessed in areas of economy, trade, tourism, investment, culture and education, and effectively contributing to the emirate's economy. It also sheds light on the ongoing real estate boom that's wooing international property developers to set up new projects here. Investment incentives and business privileges will be thoroughly covered, to update potential investors on the existing assets, encouraging them to reroute their capitals into the Emirate, now becoming the region's most attractive business hub. Procedures and steps of launching new projects will be showcased in DubaiSand. The directory acts as a guidebook, providing tourists with profound data on different categories of tourism emerging in the country, including recuperative health tourism, conference tourism, and business tourism. DubaiSand is one of three directories published by Tawasol biannually, covering the UAE's largest emirates: Abu Dhabi, Dubai, Sharjah. The first such directories, to be published by the end of May, highlight the jumbo development leaps, secured in sectors of economy, trade, investment, tourism and culture. The directories are designed in keeping with international standards criteria, providing the reader with in-depth coverage of the activities of state agencies, emerging investment ventures, flourishing businesses, industrial and free zones, illustrative maps, fairs & shopping, banking services, and entertainment and recreation activities. The trilogy feature analytical articles, documentary reports and statistics, authentic information relevant addresses and figures collected from their own sources. The directories, published in Arabic and English, are planned to appear in other six languages.

13/02/2008
Sharjah Land appears on March, with Dubai Land and Abu Dhabi Land in the pipeline:

Preparations are on full swing for publishing Sharjah Land, a directory scheduled to appear in the market in March 2008. Sharjah Land, to be published by Tawasol Media, is the first ever tourist, business, and cultural directory designed to shed light on the bright business prospects of the Emirate of Sharjah. It provides all data essential for tourists, entrepreneurs, investors and residents. The second edition is distinguished by its modern content and design. Sharjah land is fully packed with colorful photographs about Sharjah archeological& historical sites and other tourist places. The directory is considered to be a very accurate and documented source of data and statistics covering fields of economy, tourism, culture, education and health. In its attempt to secure authenticity and accuracy, the company has proudly got the data from its original sources, including governmental and non-governmental agencies. Within the same framework, the company is planning to publish a series of directories tantamount to Sharjah Land: Dubai Land and Abu Dhabi Land which are slated for May. The two directories crown the resounding success achieved by the first edition of Sharjah Land. Tawasol has adopted a comprehensive and large-scale plan for distributing the directories in the UAE. They will be available in shopping malls, filling stations, airports, key hotels and premises of all ministries and governmental departments. They will be accessible also at leading private companies and institutions as well as foreign embassies and consulates country-wide as well as UAE offices abroad. Tawasol is an emerging local company working in the media field. The company, successfully managed to have a strong foothold in the competitive media sector, seeks to give further momentum to the burgeoning development wheel in the UAE. Tawasol, having branches in Sharjah and Dubai, is specialized in publishing and distributing themed magazines, directories, books, and other printable brochures. The company boasts a long experience in the advertising arena.

30/09/2007
Untraditional advertising campaign by Tawasol:

Tawasol Media has launched a large scale advertising campaign in Sharjah. The innovative campaign including sticking banners up on 100 cabs with labels carrying the company's logo and its projects. The colorful labels are fixed in a very eye-catching way on the vehicles. Within the framework of the same campaign, implemented in Sharjah, the company has also increased the distribution of its logo in the streets. The campaign aims to get the public acquainted with the Tawasol tag and update them on its media activities and projects. Due to its novelty and distinctiveness, the campaign, scheduled to end on December 1st, has proved a paramount success among the public. Besides, it has augured well for the company's future performance in the media field. Tawasol has recently issued its first publication of Sharjah Land, the first directory that sheds light on the tourist, cultural and economic promising potentials of the Emirate. It also taps the heritage aspects of Sharjah, widely known as the city of mosques, through focusing on its cultural and historical potential. The English-Arabic directory provides readers, tourists and ambitious investors with an all-out coverage on the different living, industrial and economic aspects in the Emirate and invites them to make the most of their stay. In keeping with its future plans, Tawasol intends to publish Sharjah Land equivalents, tagged as Dubai Land and Abu Dhabi Land as well as other thematic magazines.

7/10/2007
Al Medmar Magazine:

An Equestrian monthly magazine packed full of photographic show, reports, features and news, Al Medmar is published by Tawasol media, company with two branches in Dubai and Sharjah. The magazine spotlights the success stories of leading Arab knights who've distinguished themselves on the regional and international arenas. The monthly features regular exclusive interviews titled "the Knight of the Issue", made by the editorial manager where the achievements and track record of one carefully chosen equestrian champion are thoroughly discussed. Setting an example for all Arabs and horse riders, H.H Sheikh Mohamed Bin Rashed Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, was the guest of the magazine's maiden issue. The magazine features detailed reports on the activities of horse clubs locally and abroad. The first issue underlined the support of Sheikh Ahmed Bin Sa'id Al Maktoum, Chairman of Dubai City for Aviation Establishment (DCAE) and Chairman and Chief Executive of Emirates Airline Group, for ambitious Emaratis who set up their projects and take avail of the burgeoning investments in Dubai and lucrative incentives granted by Mohammad Bin Rashed Institution for supporting young people's projects. The magazine includes the monthly schedules of key world horse races. Selections from the best voted poetry and prosaic written on equestrian activities are included within the magazine besides a carefully written encyclopedia on horse activities and pure-bred Arabian horses. Al Medmar Dictionary is a helpful means for horse lovers to fathom equestrian terminology. Interesting photographic show reports and stories for children are also provided to help kids and teens benefit from the lessons that can be drawn from by horseracing.

17/07/2007
Tawasol Media launches its first publication of Sharjah Land:

Tawasol Media has already launched its maiden project of Sharjah Land, the first such directory that addresses the huge geographic and investment potential boasted by the Emirate. The directory, published in English and Arabic, sheds light on sectors of trade and tourism as well as the cultural and industrial activities in the Emirate. Enhancing the cultural vision of Sharjah is one of the outstanding topics spotlighted by the directory. Underlining the sustainable development is another paramount subject in the book. The directory boosts the educational, entertainment and industrial sectors in the Emirate.

29/05/2007
Sharjah Land appears on the market

Tawasol Media has already published the first edition of Sharjah Land. The directory will be available in shopping malls, public and private libraries and bookshops, gas stations, airports, and plush hotels as well as ministries and embassies, state-run institutions and private companies in the UAE. The directory, written in English and Arabic, is sponsored by the ministries of Economy, Social Affairs and Health, Sharjah Tourism and Commerce Development Authority and Sharjah Municipality. It highlights the fast-paced, multi-faceted development witnessed by the Emirate at the business, industrial, medical, tourist, educational and commercial levels. Many governmental and non-governmental authorities have expressed full readiness to contribute to the directory in a bid to promote their products and services. They include Etisalat, Tameer, Al-Khaleej daily, Air Arabyia, Sharjah Airport, Dana Gas, Expo Centre Sharjah, Emirates post, Emirates Industrial City, Al Ghanem Properties, Sharjah University, CBI Bank, Remal International Publishing Company, the Higher Council for Family Affairs in Sharjah, Safeer Mall, Ansar Mall, Emirads Maps, Qanat Al Qasba, Sharjah Rotana Hotel, Sharjah Airport Free Zone, the Jordanian Government and the Industry Channel.

 

17/5/2007
Tawasol publishes "Sharjah Land" next month

The maiden edition of Sharjah Land Directory 2007, published by Tawasol Media, will appear on the market next month. Several ministries, state institutions and private companies have taken the initiative to sponsor the bilingual directory. Sharjah land, to be published in Arabic and English, sheds light on the sustainable development witnessed by the booming Emirate in sectors of tourism, trade, commerce and culture. The 10-section directory provides an overall view of the commercial, industrial, tourist, cultural, sports and entertainment activities in the Emirate besides shedding extensive lights on the shopping malls, businesses and free zones available Emirate-wide. About 10% of the advertorial proceeds will go to institutions providing humanitarian services in the country. Tawasol invites all governmental and non-governmental institutions to sponsor the directory, designed to underscore the booming growth of Sharjah.

17/05/2007
Tawasol Media Company extends its deep appreciation to participating companies and sponsors of Sharjah Land Directory:

We, Tawasol Emirates Media, extends our wholehearted appreciation and gratitude to all respectable companies and sponsors who have positively contributed to the success of Sharjah Land Directory 2007, which has secured considerable acclaim among all agencies and parties concerned. The second issue of the directory, which is meant to address different investment opportunities still up for grabs in the Emirate and focuses on its huge potential, is scheduled to appear by the advent of the New Year. The second issue will include new sections that shed light on hitherto untapped investment and business opportunities in Sharjah

 

17/05/2007
Tawasol Media launches its biggest campaign to promote Sharjah land

Tawasol Media has already launched its biggest promotional campaign to market the publication of Sharjah Land; the first directory that addresses the huge geographic and investment potential boasted by the Emirate. The directory, published in English and Arabic, sheds light on sectors of trade and tourism as well as the cultural and industrial activities in the Emirate. Enhancing the cultural vision of Sharjah is one of the outstanding topics spotlighted by the directory. The directory boosts the educational, entertainment and industrial sectors in the Emirate. The company invites all companies and institutions concerned to follow suit and participate in the campaign, already launched to promote the distribution of the directory.

9/5/2007
The 6th Fair on Career Orientation recently taking place in Sharjah:

Under the patronage of H.H. Sheikh Sultan bin Mohamed bin Sultan Al-Qasmi, Sharjah Crown Prince, Chairman of the Sharjah Executive Council, the 6th fair on Career Orientation was organized by Career Orientation Bureau on April 17-18 2007.The fair is meant to enhance the students' awareness on the demands of the labor market and provide them with the practical know-how. The fair was attended by Sheikh Mohammad Bin Sao'ud Al-Qasmi, the Chairman of the Financial and Administrative Department, Sharjah University Dean Dr Ismail Bin Mohammad el Boshri, and public figures of 36 state agencies and private companies. Tawasol Media has joined hands with Adnoc and Samba Financial Group as well as Dubai Properties to sponsor the fair.

2/5/2007
Sharjah Land gains the support of local authorities & leading companies:

Ministries of Health, Economy, Social Affairs, the Trade and Tourist Development Authority and Sharjah Municipality showed their ultimate support for Sharjah Land, a directory launched recently by Tawasol Media highlighting the various economic, trade, educational, tourist, investment and entertainment development aspect of the Emirate. The company is keen to make sure that the directory provides investors with all data essential for setting up their schemes here in the Emirate. The Directory has been granted the sponsorship of many leading companies and agencies including: Tameer Development, Qanat Al Qasba, Arabia Airlines, Expo Sharjah, Emirates Postal services Agency, Sharjah Airport, Dana Gas, Sharjah University, Emirates Industrial City, the Higher Council for Family Affairs, Sharjah Free Zone, CBI Bank, Remal International for Advertising Services, Emirates, Maps, Seven Dimension, Safeer Mall, Sharjah Rotana Hotel, El Ghanem Properties, Al Ansar Mall, Al Morwi Rent A Car.

 

Sheikh Sultan Bin Ahmed Bin Sultan applauds Shrajah Land:

Tawasol allocates parts of its revenues for charity purposed: